of our JEANS today were cotton pants, which came from the area around the Italian city of Genoa into the United States. From the French form of the city name (“Gênes”) developed in America the pronunciation “Jeans”. Levi Strauss, who was born in Franconia and emigrated to San Francisco in 1847, made durable work clothes for gold diggers, the “Gênes” from the fabric “Serge de Nîmes” (denim from the city of Nîmes), shortyl ” jeans”. © Wikipedia
Levi Strauss’ famous logo, in which two horses try in vain to tear a Levi’s jeans, adorns every single product of the company up to this day.
Ultimately, the jeans made something true that has not created any ideology in the world so far: more than anything else, they have made people equal.
At least in clothes.
Special thanks to my fantastic Levi’s model
Bremen / Germany 2014